On the trail of data: how to be Sherlock to solve business mysteries with data analysis

Companies, including SMEs, have a lot of data, structured in various ways. Behind these can hide crimes such as not using them to lower costs and/or increase turnover. The crime scene always happens from some database: spreadsheets that are often messy (Excel, Google), even though there was no fight, servers, CRM, i.e., where data is …

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